About Us

In the year 2001, I embarked on a remarkable journey, establishing a humble workshop where creativity and craftsmanship would converge. Together with a dedicated team of skilled craftsmen, we ventured into uncharted territory, pioneering a new trend of sterling silver jewelry design in Pakistan. Little did I know that this small workshop would become the birthplace of a creative legacy.

Today, I am immensely proud to be recognized as a premier silver jewelry designer, nestled in the highest echelons of Pakistan’s fashion landscape. My work has graced the shelves of the most discerning boutiques in the country, offering a touch of elegance to those who appreciate the artistry of handcrafted jewelry.

But our horizons extend far beyond Pakistan’s borders. Internationally, my creations have found homes in the United States, India, Greece, Kenya, the United Kingdom, and the Netherlands. The global stage has embraced the unique fusion of tradition and modernity that defines my jewelry.

My creative journey continues to evolve, both in volume and design. I adhere to a principle of never excess but always understated elegance. My designs embody a modern aesthetic while being steeped in the rich mythology of the ancient civilization that I proudly hail from.

My muse, the Indus Valley civilization, dating back two thousand years before Christ, infuses every piece I create. In this land, jewelry transcends mere adornment; it transforms women into goddesses, weaving a tapestry of religious, social, and mythological significance. From the mystical traditions of Sufism to the astrological properties attributed to gems, jewelry in the Indian subcontinent is known to heal, protect, purify, and attract.

For me, each piece is an integral part of daily life, conferring beauty and joy to even the humblest of women by enhancing her intrinsic worth. Creating jewelry isn’t just a craft; it’s a labor of love, an infusion of positive energy that I pour into every design. This energy is what I seek to transfer to the wearer, creating an intimate connection between the piece and its owner.

My work exudes sensuality in a refined and sophisticated manner, seamlessly bridging tradition with our contemporary lifestyle. It’s an ode to our cultural heritage without being burdensome, a tribute to the past while embracing the modern world without losing its soul. The majority of my jewelry collection is crafted in sterling silver, a material that resonates deeply with my artistic vision. Silver, symbolizing honesty and purity, is light, radiant, and reflective. It embodies the essence of the moon, purity, enchantment, love, desire, sensuality, and seduction. Nothing else encapsulates my visual vocabulary as perfectly as this metal. It’s silver—it’s pure—it’s handcrafted.

In every piece I create, there’s a piece of my heart, a piece of history, and a piece of culture. I invite you to explore this harmonious fusion of tradition and contemporary artistry, where every piece is a story waiting to be told, a work of art ready to be worn.

With warmth and creativity,
Amna Shariff